Launching 2026 · Private Beta
A home for
every watch you love
Horolog is the collector's companion — log your pieces, remember why you bought them, care for them properly, and share the obsession with people who understand.
Free to join · No credit card required
Everything a serious collector actually needs
From service reminders to the stories behind each piece — Horolog handles the details so you can focus on the watches.
Collection Log
Add every watch you own — reference, year, condition, photos, purchase story. A proper home for your pieces, not a spreadsheet.
CoreService Intelligence
Log every service event. Get movement-specific interval reminders and connect with vetted independent watchmakers by specialism.
CareWear Log
Track which watches you actually wear. Surface neglected pieces and build a genuine picture of your collection in practice.
HabitThe Hunt
Set target prices on grail pieces. Horolog monitors listings across global marketplaces and alerts you the moment a deal appears.
DiscoveryOpen Reference Database
Every reference — including obscure vintage and independent pieces — added and verified by the community. No more missing watches.
DataTravel Mode
Declare watches you're travelling with. Auto-generate customs documentation and receive duty threshold alerts for your destination.
PracticalStrap & Bracelet Vault
Catalogue every strap, which watches they fit, and where to restock. The obsessive detail collectors actually want.
OrganisationInsurance Documents
Generate insurer-ready reports per watch — photos, serials, receipts, and current market value — in one tap.
ProtectionDaily Education
A daily 60-second deep-dive on a reference, movement, or maker. Swipeable, beautiful, and genuinely illuminating.
CommunityWear Frequency — Last 12 Months
Your watches, properly remembered
Not a spreadsheet, not a marketplace. A genuine home for every piece — its story, its service history, how often you actually wear it, and what it means to you.
Wear Log & Rotation Nudges
See which watches are languishing in the box. Horolog gently reminds you to rotate — no guilt, just perspective.
Service History Timeline
Every service logged, every watchmaker noted. Know exactly when each movement is due before it becomes a problem.
Condition Changelog
Photograph and log every scratch, polish, and crystal replacement. Your watch's life story, preserved in full.
Compete with collectors who share your niche
Not one giant leaderboard — ranked by niche. Vintage Rolex hunters, independent brand devotees, Japanese movement obsessives. Winnable, personal, and motivating.
Wrist Battles
Two watches. One vote. Daily match-ups that surface taste, spark debate, and settle absolutely nothing — which is precisely the point.
Rolex
Submariner Date
Ref. 116610LN · Steel
63%
of today's votes
Audemars Piguet
Royal Oak Jumbo
Ref. 15202ST · Steel
37%
of today's votes
Your Collection DNA
An annual shareable portrait of your collection — brand breakdown, favourite complication, most-worn piece, and collector rank. Like Spotify Wrapped, but for the wrist.
Generated every December. Deeply personal. Built to share.
James Beaumont
Grand ComplicationSwiss
Japanese
Independ.
Favourite Complication
Annual Calendar — 3 pieces
Time Capsule Messages
Write a note to your future self the day you bring a watch home. Why you bought it, what you hoped it would mean. Horolog delivers it on your chosen anniversary — one year, five, or ten.
ROLEX · SUBMARINER 116610LN
"My first serious watch. I keep second-guessing whether I should have gone vintage instead, but when I put it on this morning everything felt right. I wonder if I'll still feel that in five years."
GRAND SEIKO · SBGA211 SNOWFLAKE
What collectors are saying
Thoughts from watch enthusiasts who shaped what Horolog became during early development.
"The Time Capsule idea is the one that got me. I'd have paid just for that — writing a note to myself the night I bring a watch home and reading it back years later. Nothing else does that."
"I've been doing service tracking in a Notes app for years. The idea of having it tied to the watch, with reminders and vetted watchmakers by specialism — that's exactly what's been missing."
"Wrist Battles is going to be dangerously addictive. The forums already do this but it's buried in threads. Having a clean daily head-to-head with real vote counts — I'd open that every morning."
A membership worthy of your collection
Start free. Upgrade when your collection grows into it. Pricing shown in USD — CHF pricing available at checkout.
Apprentice
Free
Always free
- Up to 5 watches
- Collection log & photos
- Basic wear tracking
- Community access
- Wrist Battles voting
- Daily Education cards
Collector
$14
per month, billed annually
- Unlimited watches
- Service intelligence & reminders
- The Hunt watchlist tracker
- Insurance PDF reports
- Collection DNA annual card
- Time Capsule messages
- Strap & bracelet vault
- Niche leaderboards
~CHF 12 / month · pricing indicative, confirmed at launch
Grand Complication
$39
per month, billed annually
- Everything in Collector
- Travel mode & customs docs
- Generational transfer planner
- Priority watchmaker network
- White-glove collection onboarding
- Anonymous peer benchmarking
~CHF 35 / month · pricing indicative, confirmed at launch
Frequently asked
Horolog is a collector's companion first. We care about your watches as objects you love — their stories, their care, and the community around them. We surface market context where it's genuinely useful (insurance reports, for example), but we are not a trading terminal or portfolio tracker. Think of it as a beautiful home for your collection.
You can add any watch manually — reference, movement, case material, and photos. Contributions are reviewed and added to the shared community database, so the next person with the same piece benefits from your entry. We are particularly focused on covering independent and vintage references that larger platforms ignore.
We manually vet independent watchmakers by specialism — vintage Omega, Seiko movements, complicated Swiss pieces, and so on. Grand Complication members get priority access and introductions. We take no cut of service fees; our interest is solely in connecting collectors with craftspeople who are genuinely skilled at what they do.
Collection DNA generates for the first time in December 2026, covering the full calendar year. Collectors who join during beta will have their wear logs and data captured from day one, so your first DNA card will be a genuine portrait of a full year's collecting. The earlier you join, the richer it will be.
Your collection is entirely private by default. You choose what appears on your public profile, if anything at all. We do not sell data, we do not share it with third parties, and we have no affiliation with any marketplace. What's in your watch box stays in your watch box.
Horolog supports USD and CHF at launch, with additional currencies including CAD, GBP, EUR, and JPY planned for shortly after. Subscription pricing will be confirmed in your local currency at checkout. Market data within the app is displayed in your chosen currency where available.
Your collection deserves a proper home
Beta invitations are going out now. Join the waitlist and be among the first collectors through the door.